Goodtruebeautiful

Good True Beautiful Website online

Endlich ist es soweit. Unsere offizielle Firmenwebsite ist online.

Hier

Vielen Dank an Eike,Marion + Jakob vom Hort für das Design.
Danke auch an Stefan von wemove für die Programmierung.

Danke auchg an Kim, Suzette und Kathrin von GTB für die tolle Arbeit

Worldchanging auf Deutsch

Im August ist es soweit.Das aus einem Blog hervorgegangene Buch Worldchanging.com das bisher nur auf Englisch erhältlich war, gibts nun auch auf Deutsch. Und zwar Hier

Den absolut empfehlenswerten Original Blog findet ihr hier

Kollektiv der Rückgratlosen

Lautet ein toller Artikel in der aktuellen Ausgabe des Spiegel. Nachzulesen hier
Der Artikel beschreibt die Innenansicht eines Modejournalisten und entlarvt den Zirkus der Designerschauen.

Kuyichi Spring 2008 Moodclip

Carrotmob = Win Win Win Flashmob

Carrotmob ist eine Weiterentwicklung der sogenannten Flashmob Idee.Ein Smart Mob genanntes Projekt das hier zum ersten Mal in San Franscisco gestestet wurde. Schaut Euch unbedingt den Video an. Und dann? Veranstaltet ein Carrotmob in eurer Stadt.
Carrotmob Makes It Rain from carrotmob on Vimeo.

In eigener Sache

Nach meinem Vortrag anläßlich der Karmakonsum Marktingkonferenz in Frankfurt gab ich dieses kleine Interview beim Forum Nachhaltig Wirtschaften.

The Girl Effect

All I Need/ MTV + Radiohead against child labour

Crossposted from Slowretail

Earth Day +Greenwashing

Its crazy, driving through LAs Freeways + Highways you see 1000s of cars. People seem to live in the car ,as it is nearly impossible to walk.
On the other hand there are Hybrid cars on every corner. Last week was earthday and all windows are full of green items. Every magazine + every shopping center is stuffed with green commercials.
But our dreams did not come true. What seemed to be LOHAS paradise is mainly a bunch of greenwashing. Everyone jumps on the bandwagon and all the big guys /companys behave as if they could save the world alone.
We asked for organic cotton at famous Fred Segal on Melrose Avenue and looked exactly at the so called green shirt at Banana Republic which is one of the biggest national chains.Look at the PR which is big in the shopwindow.We found one simple tanktop and as we looked how this was made, we found only 5% organic cotton. This shop had at least 300 articles and only one small tanktop had 5% of organic cotton wow.

Day 1 Ventura California

 

As most of my readers are from English speaking countrys i will write this series in english.

Arrived in Ventura CA after a long flight. Got our Prius Hybrid at the car rental and moved towards Ventura California near Los Angeles.Ventura is the home of our Distribution partner Stewart+Brown. Karen and Howard picked us up at the Hotel and we went to S+Bs headquarter near the beaches of Ventura. Surf and swim are just 200 m away and i would find it hard to work near such a beautiful beach.

Inspiration for next Summer+ Designer Karen Stewart.

Ventura Beaches

Ventura is also the home of famous outdoor company Patagonia which we will visit this afternoon.
Stay tuned